This weeks reading from Career FAQ's: Public Relations made me think more about public relations practice in that it gave examples of jobs that PR professionals undertake, and provided insight into what the people in those jobs think about what they do, what they love and don't like about their job, and what their working week usually consists of.
I found this to be of great assistance in gaining an idea about what type of career paths are open to PR students, the best ways of going about getting a job and what type of workload these professional positions require. The fact that many of the individuals interviewed loved their job and had a reasonably flexible work environment definitely made me more comfortable with the idea of a career in a similar field.
Our other reading for the week, chapter 11 from the Johnston & Zawawi text, focused upon internal public relations, and the fact that I recognised many of the techniques for effective practice in this area in action at my current workplace definitely made me aware of how much of a role public relations plays in most organisations.
I think the key points to remember from this weeks readings were that the myths about PR, such as that it is all champagne and parties, are just that, myths. PR practice, while it can be highly rewarding and lots of fun, can also be hard work and requires a lot of enthusiasm and dedication in order for practitioners to be successful.
In the case of the internal public relations reading, the key point was that internal relations is often considered to be the first priority in public relations practice. By keeping employees informed about the direction of the business, acknowledging good practice, and acting in ethical ways towards employees, organisations generate employee goodwill which will have positive effects upon the culture of the business.
I commented on David Elliot's blog this week.
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I felt that this post outlined the readings very well. It has covered the main points of the readings and indicated (again) how PR practioners constantly remind us that their lives aren't just 'champagne and parties' an issue that I touched on in my first blog. That, however, opens another can of worms.
The coverage of the second article also covers the main parts and I found it interesting to note that Nathan related how internal relations are dealt with in his workplace. It didn't really sway me from my thinking that internal relations is still the responsibility of the HR department .....
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