Chapter 1 - What Is Public Relations?

This chapter cleared up some misconceptions I held in regards to what the role of a public relations practitioner entailed.

All I was really sure about in regards to what a practitioner in public relations was responsible for was the release of information to the media and to work to ensure the organisation they were employed by was portrayed in a favourable light.

By reading this chapter it has become clear that the role of public relations practitioner involves a lot more such as promotions, integrated marketing, issues and crisis management, financial relations and event management.

Something else i found interesting within the chapter was the fact that up to 80% of public relations students are female. I was previously unaware that the profession is dominated by women but the fact that I am one of three males in our workshop out of the 20 odd students really reinforced that fact!

I commented on Kellie O'Sullivan's blog

http://cmns1290kellieosullivan.blogspot.com/