I think the key points to remember from this week's readings were that tactics differentiate from strategy and planning in that they are the individual elements that make up a public relations strategy. What tactics are used depends on what the objectives of the overall strategy or plan are trying to achieve and whilst many campaigns will require the use of several tactics in conjunction with one another, it is by no means essential. Tactics which can be employed include controlled and uncontrolled tactics such as media relations, sponsorship, special events etc, all of which we have covered in previous week's readings.
The chapter on Strategy and Planning seemed really familiar when I read it and it turns out that I had already done so, in week 5! I guess we were made to read it again in order to get us thinking about our plans. So if you'd like to know what I thought about chapter 7, it is all in my week 5 blog. :)
The readings made me think more about public relations practice in that it emphasised the need for careful consideration of who your target publics are and using that to influence what tactics are employed in order to achieve the set outcomes. I would say that these two chapters will be referred to a lot in the coming weeks as my plan begins to take form.
I commented on Nic's blog this week:
cmns1290nicolemagriplis
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1 comment:
Hi Nathan
I too think it is important that certain tactics are implemented for certain campaigns. Not all tactics will be relevant to every campaign, so it's up to the practitioner to decide on the most useful tactic/tactics, those which will reach the target audience and effect a successful campaign.
Kell
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