The Legal Environment
I think the key points to remember from this week’s reading on the legal environment were that it is very important for a public relations practitioner to be aware of the legal environment in which they are operating when making decisions, as the function that they perform can leave them open to the torts of defamation and negligence. Formulation of a legal strategy is essential for organisations in order to prepare themselves against any problems that may arise in these areas.
Before reading this chapter I was not aware of the extent that legal matters effected PR practitioners in their day to day roles. It reinforced to me the fact that public relations practice is a serious business that plays a role in higher management of organisations.
Ethics
I think the key points to remember from this week’s reading on ethics were that in order to further enhance the standing of public relations as a professional practice it essential that practitioners act in an ethical manner in all respects. The reading outlined that practitioners may often be faced with ethical challenges whereby they may have to choose whether what management believes to be in the best interest of the organisation is also in the best interests of its publics or stakeholders. This is where the best practice model of two-way symmetrical communication comes into play, with a practitioner mediating between the organisation and stakeholders in order to provide actions which are in the best interest of both parties and are undertaken in an ethical manner.
The readings made me think more about public relations theory/practice in that ethical considerations will come into play when playing the roles of counsellor, advocate, corporate monitor and corporate conscience within your organisation. As with the Law readings, it reinforced the fact that the role of PR practitioner encompasses many different functions of an organisation.
I commented on Nicole's blog.
http://cmns1290nicolemagripilis.blogspot.com/
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1 comment:
Hey Nathan,
This weeks readings did make me feel like Public relations is a 'more serious' business than i first thought. I didnt really consider that such implications affected the industry previously. Now I am finding the realm of PR much wider than i first thought, but the reappearance of key terms like symmetrical communication, and strategy plans does make things easier.
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